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L'Oréal Travel retail

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Travel Retail Europe Middle East & Africa

Phénomène put together an unforgettable programme for L’Oréal’s Ambassadors across the world.
The aim was to introduce the 400 invited employees, specialised in selling luxury product in airports, to Paris, birthplace of L’Oréal.
After a work session during which they became familiar with the new products, the guests were taken to explore Paris and its stand-out sights, such as the Eiffel Tower, along with more off-the-beaten track activities, like the guided tour through Pigalle on a mini-train.

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