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Press launch

L'Oréal Paris

Next "event" project

Press launch

Women’s press
Hôtel Park Hyatt – Paris


In a charming scenery, 60 french and international press journalists were pleased to discover the l’Oréal Paris hair care, body care and sun care products news. Phénomène imagined a program to highlight the range of products in 3 different hotel suites with workshops, innovative scenographies and LCD or ipad video presentations.


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